B2B Marketing – Gaining Importance

Many people are confused as to what B2B or business-to-business marketing is. 

To make things clear, it is important to compare B2B marketing with B2C or Business-to-Consumer marketing. 

B2C marketing can be explained as a market where companies sell finished consumer products to the end consumer. This sale can be direct, wholesale, or, as in majority of cases, through a retailer.

On the other hand, B2B marketing is quite different. It refers to goods and services sold by one organization to another for its own use. 

A component of a car is an example. The raw material for sheeting for the car body is purchased by the car manufacturer from a steel trading business or a steel mill. 

But why the importance of B2B marketing?

Most marketing theories and concepts were developed in the United States in the pre-World War II era. The approach was primarily in the context of organizations selling to individuals or groups within end consumer markets. 

However with time, the realization dawned that businesses operate in a completely different manner when buying and selling goods or services to another business. 

B2B marketing functions at both domestic and global levels. 

The key difference between B2C and B2B is that in the latter case the end consumer is the owner of some type of a company rather than a person buying for personal use. 

In today’s market scenario, it is important to reach out to the maximum number of vendors so as to obtain the best possible deals. 

A good B2B portal enables its members to interact with a huge number of buyers and sellers. Esources.co.uk is one such portal that is fulfilling the growing need for readily available information on verifiable businesses. 

According to an esources.co.uk review, it is the internet’s largest database of verifiable wholesalers and dropshippers. 

With more businesses embracing the internet, the importance of B2B portals is bound to increase substantially.  

B2B Portals Helping Companies Drive Results

A widespread belief of B2B marketing is that it focuses on pricing, value and revenue and the emotional side of the business is of no concern.

But nowadays business experts are of the view that such thinking is incorrect.

B2B buyers are also introspective, and not merely realistic and logical. B2B brands that have done well have succeeded primarily because they have connected with buyers on an emotional level.

To establish an emotional engagement, buyers and sellers must understand what customers need and care about.

A good B2B portal does exactly this. It provides a platform that enables buyers and sellers to share information, interact with each other and conduct business in the easiest possible way.

Esources, a UK based B2B portal has established itself as one of the fastest growing wholesale trade directory.

According to an Esources review, the portal is providing companies an opportunity to reach out to organizations and businesses globally. And needless to say, Esources is fulfilling this growing need of the British industries.  

B2B online marketing is an essential component from both buyer’s and seller’s perspectives.

Online marketing offers many advantages. It has shifted the balance more in favor of B2B buyers.

With an explosion of information, buyers have become discerning.

In this competitive market, success depends on many elements. Chief among them are strategy and branding, demand generation, content development, and public relations and advertising.

An Esources Review rightly says the portal has the potential to convert strategy into action.

Esources is an excellent resource for obtaining business related information for companies containing, among other things, competitors’ market share and products offered by them.

Importantly, a B2B portal like Esources is enabling companies to structure a marketing plan that can effectively drive results. With over, 700,000 trade buyers in its directory, the promise that Esources offers appears credible.